The holidays are right around the corner and the older I get, the more I cherish making memories with family and friends. I may forget what gift I received from my Secret Santa, but I will never forget the look on my daughters’ faces on Christmas Eve as we were making cookies for Santa. The smoke alarm went off and Santa’s cookies looked like hockey pucks. Lucky for Santa (and me), I had another roll of cookie dough and was able to make another batch. It seems my holiday memories include family, friends, and food—all essential elements of holiday wellness.
A Child’s Guide to Holiday Wellness
The average person gains between one and two pounds during the holiday season and I am not surprised. My favorite holiday meal, by far, is Thanksgiving and my favorite dish is my Aunt Barb’s stuffing. Much to my surprise, Thanksgiving also happens to be my 8-year-old daughter Callie’s favorite holiday meal, as well.
Inspired by Callie’s example of balancing her excitement for the Thanksgiving meal and healthy eating habits, here are some easy ways to avoid holiday weight gain.
Callie’s Holiday Wellness Tip #1 – Plan your meals in advance.
Callie and I had the following conversation prior to Thanksgiving:
“Mom, are we going to Aunt Barb and Uncle Charlie’s house for Thanksgiving?” Callie asked.
“Yes, we are,” I said.
“Good, because I love her stuff!” Callie said.
“What ‘stuff’ do you like?” I asked, laughing because Callie is a very picky eater.
“Turkey, crescent rolls… because I help make them… and dessert!” She said with a big smile.
Callie’s Holiday Wellness Tip #2 – Fill up on healthy choices.
Fast forward to Thanksgiving Day. Callie’s plate included turkey with a little gravy and a crescent roll. I reminded her to include some vegetables on her plate. Callie responded that she ate the carrots… and she did… all of them! My aunt had a plate of crudité on the table and all of the carrots were gone.
Callie’s Holiday Wellness Tip #3 – Enjoy desserts in moderation.
Time for dessert. Callie was eyeing up the chocolate cake with chocolate icing all day. Although there were a few other dessert options, including ice cream, Callie ate a small piece of the chocolate cake with chocolate icing—and that was it.
If you can keep your holiday eating on track, you can start the new year well ahead of your wellness journey.
You may be asking, “What exactly is a wellness journey?” According to Wellness.com, it’s the act of living the best possible life you can while taking individual steps to live a healthier, happier, and more successful life. Insurers are trying to make wellness easy for customers and are using direct mail to get them started on their wellness journey.
Wellness and Direct Mail Q3 2017 Review
More than 24 million wellness direct mail pieces were observed in Q3 2017, according to Competiscan. Top wellness mailers included Aetna, CIGNA, and UnitedHealthcare. The following wellness direct mail trends were identified during the quarter:
- Wellness centers: Direct mail offers have a strong focus on fitness, with insurers opening wellness centers or expanding their fitness facility partnerships for customers.
- Wellness apps: Insurers are using technology to keep wellness at customers’ fingertips with the launch of apps for dieting, pregnancy, and health guidance.
- Wellness incentives: Insurers are using incentives for customers to utilize their wellness resources, such as gift cards, waived fitness center fees, and assessment rewards.
Holiday Wellness Direct Mail Tips
Holiday Wellness Direct Mail Tip #1 – Use digital printing technology to create one-to-one wellness direct mail messages.
Wellness centers can benefit by using high-speed digital printing technology to produce highly personalized direct mail offers for customers living in close proximity to your wellness center location. Make it easy for your customers to find you by including a map of your location, address, phone, website, and business hours.
Holiday Wellness Direct Mail Tip #2 – Use a Johnson Box to highlight the benefits and steps of your easy-to-use apps.
Wellness apps are great for the technology savvy, but for novice users, you may need to highlight the benefits and steps for how to use the app.
Holiday Wellness Direct Mail Tip #3 – Use multichannel marketing to direct customers to your website to redeem wellness incentives.
Wellness incentives are great, as long as they are easy to redeem. Engage in multichannel marketing by directing customers to your website to claim the offer. Establish a PURL or specific landing page with content tailored to customers’ needs based on the incentives offered. Include language that will drive action, like “Log in now to complete wellness steps one through five to receive your gift card.”
If your direct mail programs could use a wellness check, contact our experts today. We wish you a healthy holiday season filled with wonderful memories! Oh, and don’t burn the cookies!
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