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Say Cheese! See the Pics and What We Learned at Our Recent Photo Shoot

Debora Haskel

I learned an important lesson a few weeks ago: People do not like to have their picture taken. I mistakenly thought that in the age of smartphone cameras and selfies, having your picture taken would have become less intimidating. The vast majority of the 28 people I had scheduled for 10-minute sessions in a day-long photo shoot at IWCO Direct let me know (in subtle and not-so-subtle ways) they would rather have been asked to clean a clogged toilet for 10 minutes than spend 10 minutes in front of a camera.

Organizing the photo shoot was no easy task. Half of the list was made up of the Leadership team you’ve seen on our website. And then a few more photos had to be taken for those who weren’t “on location” in Minnesota the day of the shoot. The project plan for the day will appear in my monthly update report as an accomplishment highlight.

The shoot was scheduled from 9 to 5 in 30-minute segments with 15-minute buffers between sessions. Two to four people were scheduled for each session. Everyone was on time and many were early. That may seem like a “so what” observation, but the location for the photo shoot was at least a seven-minute walk for 22 of the 28 people on the list.

The highlight of my day came when I saw this email from my colleague Krista Black:

Hi there—I just thought you might get a kick out of hearing that every person I talked to this morning about their headshots (4+ people) made a point to say, “…and they’re really good guys…” I was chuckling to myself because I thought it was kind of a weird thing for so many people to say in isolated conversations. But I just finished my session before lunch, and everyone was right! The photographers are doing a really nice job of making everyone feel comfortable, and I got to see a bunch of people’s photos, which all look great. Not sure who found/hired them, but nice work to whoever it was! :)

We didn’t have to look far to find the photographers, Trevor and Ryan, since they’re part of the team at Strother Communications Group (SCG). You see SCG’s name on our press releases, and their work behind the scenes made this blog appear today and pushed it to you if you’re a subscriber. (If you’re not, click here to become one.) And by the way, they also built our new website, share our love of dogs, chocolate, and laughing with us a lot as they help to power our marketing.

This project also unearthed a great photographer in our Hamburg facility. Andy Hastings stepped in to capture great images of three more members of the team who were transported to Minnesota through the magic of Photoshop.

The best thing to come out of this effort is looking at all the photos and realizing that getting our team to smile is not a challenge. We do that a lot and that’s what makes this such a great team. If you need to know how to keep people from blinking when the shutter clicks, contact me. I learned some really good tricks about when to say “perfect” from behind the camera.

link https://www.iwco.com/blog/2017/05/16/photo-shoot-at-iwco-direct/
Debora Haskel

Author

Debora Haskel

Vice President Marketing and Corporate Communications. Graduate of Syracuse University. Bringing the “there’s no such thing as good enough” philosophy to IWCO Direct since 2000. Single Source Award winner while at Banta, antique auction aficionado and New York Yankees supporter since age 4.

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