This morning we announced IWCO Direct was recognized in Bell and Howell’s DM200 report as the number one direct mail service provider in the United States. The recognition comes on the heels of being ranked as the largest direct mail printer in North America in the December issue of Printing Impressions magazine.
Our number one ranking in the Bell and Howell DM200 list of top direct mail service providers is based on revenue, but our history and leadership in the direct mail industry is an equally important part of our story. Another important part of our story is the enhancements we’ve made through the expansion of our agency services—including our strategy, creative and production capabilities—are helping us write exciting new chapters as we continue to seek ways to help our clients create customers through a sophisticated, data-driven approach to direct marketing.
It all starts with obtaining and interpreting data. Direct marketing is being driven by analytics, and we’ve made investments in technology and talent to help our clients make sense of—and leverage—the multitude of platforms available to reach their key audiences. Direct mail is often at the heart of these efforts. Today we’re deploying data-driven marketing strategies that enhance the power of direct mail by integrating paid and organic search, display advertising, email, and other digital channels in a sophisticated approach to put the right offer in front of the right person, at the right time, through the right channel. This exponentially increases touchpoints and response rates and results in a much better return on marketing investment (ROMI).
Our commitment to technology and talent investments reflects this reality: You need to reach today’s customers on their terms. It’s not easy to do, but with the right partner to help develop and execute your strategy, the ROMI is well worth the effort.
If you would like to know more about the Bell and Howell DM200 ranking or how our approach to data-driven marketing can help you create new or more loyal customers, please speak to your account team or contact us.
Subscribe to SpeakingDIRECT to have new articles delivered to your inbox as they post. We promise to keep it fresh and interesting.