Our focus on helping clients create new customers through data-driven multichannel marketing programs is unrelenting. Today we announced the addition of another tool to help our clients achieve their marketing objectives with the addition of a Screen Truepress Jet520HD high-definition inkjet web press to our digital inkjet technology platform.
The addition of this device enhances our capacity and capabilities to produce highly personalized direct mail using high volume variable data and high resolution images that make offers more relevant and lift response.
With 1,200 dpi true resolution, the Truepress Jet 520HD’s print quality and substrate versatility were key elements in our decision to invest in this technology. This new equipment offers the flexibility to use conventional paper stocks, along with inkjet treated stocks, providing a distinct advantage for clients that run a combination of conventional and digital work.
Conducting Our Due Diligence
We had our eye on the Truepress Jet520HD since last May, when we learned more about the technology at the 2016 Inkjet Summit. As we noted in our recap of the event, “The color gamut and print quality of their new technology was impressive, and their spirit of innovation is an exciting sign for the future of mail design and production.” Moving swiftly, we began testing the Screen Truepress Jet520HD in September. It quickly met the expectations for quality and flexibility that we and our clients share—and we’re excited to show our clients what this new technology can do.
Whether Paper or Pixels™, IWCO Direct’s laser focus is to create highly-coordinated marketing campaigns that produce the greatest impact and drive results, no matter the channel. This dedication is evident throughout our strategy, creative, and production services. We will continue to invest in new technologies and expertise that will help our clients create new and more loyal customers. If you have any questions about the Truepress Jet520HD or would like to know more about how it can impact the response rates of your direct mail campaigns, please speak to your account team or contact us.
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