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IWCO Direct Looks Ahead to 2017 and Reflects on Nearly 50 Years of Growth and Innovation

Jim Andersen

In two years, three months, and 15 days, IWCO Direct will celebrate our 50th anniversary. It’s sometimes hard to believe that Frank Beddor’s dream of a company founded on service would still be helping our customers find and create new customers nearly 50 years later.

We’ve gone from being a small printer that could provide menus and placemats faster than anyone in Minneapolis to the largest provider of data-driven direct mail in North America. Last month, Printing Impressions again named IWCO Direct as #1 in direct mail. Of course we’re proud of that accomplishment, but there’s so much more to who we are today and what we will be in 2017.

Our amazing roster of clients is one important element of achieving the top spot on the list. Our blue-chip clients made us who we are – financially strong, nimble, and focused on providing value beyond a series of specifications. One of the most exciting aspects of 2017 is our clients’ support of the expansion of our platform beyond production to strategy, data, creative, and analytics. Our creative and marketing services teams are working on programs that will help drive our clients’ ability to acquire new customers and retain existing ones.

Continued Client Success and Innovation the Focus for 2017

Speaking of acquiring new customers, our 2017 client list will include new names in new verticals. At least one of these new verticals is new to direct mail and they’re eager to learn how to complement their digital marketing efforts by integrating direct mail into the mix. Carly Simon probably wasn’t singing about us 39 years ago when she crooned “Nobody Does It Better,” but those words ring true about IWCO Direct today.

We’re doing it better in 2017 with new technology, equipment, processes and people. Our organizational structure received a lot of scrutiny in 2016, and we anticipate seeing the benefits of changes we made to drive a robust, industry-leading front-end solution to power our industry-leading production platform.

Our front-end solution is not just software; it’s also the expertise of our marketing strategists and creative team who use our platform to optimize data-driven marketing across all channels for our clients. Their efforts are complemented by our Project Management team who enhance the customer experience internally and externally by eliminating risks and issues so every discipline and department can collaborate to deliver high quality results on time and on budget.

In 1969, Frank Beddor’s sales pitch for Instant Services was cycle time and service. In 2017, the language has changed, and we use terms like “customer experience” and “speed-to-market.” It’s our philosophy, vision, people, and clients that make us #1, year after year. We’re proud of that achievement and grateful for your support.

link https://www.iwco.com/blog/2017/01/03/iwco-direct-in-2017/
Jim Andersen


Jim Andersen

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