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Orange Element Has Sweet Praise for Our Education Center

Michelle Peel

Have you ever received a truly genuine gesture of gratitude and appreciation that made you proud of not just yourself, but also your team and your company?

On November 15 and 16, IWCO Direct hosted a key client and their agency partner, Orange Element, for an IWCO Direct Education Center session. Our Hamburg facility subject matter experts (James Thomas, Wendy Scott, Frank Kavka, Don Kerrigan, Mike O’Leary and I) presented sessions and led the facility tours. After the session, a survey was sent to attendees, and we received a note of thanks along with a link to their company blog sharing their experience.

Touring our printing and lettershop facilities, the Orange Element crew had the experience of seeing mail go from copy and art files to print to final product, getting a unique perspective on our start-to-finish production process. The value of direct mail strategy wasn’t lost on the team, reminding them of the importance of testing, segmentation and analysis in creating great custom direct mail campaigns.

“IWCO’s direct mail training academy was fantastic,” said Orange Element’s Aaron Moore. “Their team and presenters were well-organized and clearly experts leading the industry forward. There were several key lessons that we will be incorporating into our own strategic and creative work.”

Recalling what she saw of our production volumes, Hannah Spurrier at Orange Element continued: “[F]or every direct mail piece I help write in the future, I’ll always have those printers in my mind, shooting off 12,000 copies an hour for millions of customers across the nation.”

For more on Orange Element’s top takeaways from their visit (including a new appreciation of mint-flavored M&M’s), read their full recap blog here.

About the IWCO Direct Education Center

Our Education Center has trained more than 700 individuals from more than 65 clients at our locations in Minnesota and Pennsylvania. While other companies may provide training in limited disciplines or special seminars positioned as educational, this is the only integrated direct marketing services program that covers all aspects of production across an integrated platform. While we tailor our Education Center curriculum for the specific needs of attendees, popular courses include Component Manufacturing, Content Development, Personalization, Lettershop and Postal Basics.

We’d like to thank Orange Element for sharing such kind words about their experience with us. If you would like to learn more about the IWCO Direct Education Center or schedule a session for your organization, please let me know.

link https://www.iwco.com/blog/2016/12/06/education-center-at-iwco-direct/
Michelle Peel


Michelle Peel

As Sales Content and Research Manager, Michelle enhances the customer experience for our clients by keeping her finger on the pulse of key consumer trends, new vertical market developments, and competitor insights that impact their business. A graduate of Elizabethtown College with more than 20 years of direct marketing experience, she brings the “make it happen” attitude to IWCO Direct every day. She is a dedicated Pittsburgh Steelers fan who enjoys shopping, crafting, and spending time with her family.

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