Power your Marketing.

Visit America’s Mailing Industry Exhibit Without Leaving Your Desk

Kurt Ruppel

If you’re reading this blog, it’s likely you have an affinity for mail. Whether you design it, produce it, deliver it or use it to market your business– there’s something magical about the ability to communicate and evoke emotions through ink and paper. That’s why you should know about a new online exhibit from the Smithsonian’s National Postal Museum, “America’s Mailing Industry.”

I’ve been to the National Postal Museum in Washington D.C. on multiple occasions and highly recommend a visit when you’re in our nation’s capital. However, as a virtual exhibit you can visit America’s Mailing Industry right now, wherever are, whether on your phone or computer.

The America’s Mailing Industry exhibit is designed to document and celebrate the 200-year-old partnership between private industry and the United States Postal Service that has connected businesses and consumers across the U.S. and around the world. It includes a wealth of interesting stats about the volume of mail the USPS handles and the importance of the mailing industry to the U.S. economy. For example, did you know the mailing industry generates $1.4 trillion in sales and employs approximately 7.5 million people? If you’re a history buff, there are also some fascinating photos of vintage direct mail pieces and old-fashioned Postal Service operations.

If you have a few moments today, I encourage you to visit the America’s Mailing Industry exhibit and take a look at this one-of-a-kind resource. You’ll learn a lot about how the mailing industry impacts peoples’ lives, the Postal Service’s role in fostering democracy and details of all the various industries that support or rely on the mailing industry. And it’s only one click away!

link https://www.iwco.com/blog/2016/11/18/americas-mailing-industry-exhibit/
Kurt Ruppel


Kurt Ruppel

Kurt Ruppel is Director Postal Policy and Marketing Communications. He educates clients on postal regulations and rates, helps ensure mail packages meet spec, and develops postal strategies that achieve in-home delivery targets at the best possible postage rates. Kurt has brought the “all of us know more than any of us” business philosophy to IWCO Direct for 40 years (oy!). He is a three-time IWCO Direct President’s Award winner, Chairman of the EMA Board of Directors, graduate of Utah State University, gardening enthusiast, and Ohio State Buckeye Football fan.

More Posts by Kurt


Subscribe via email to our Stevie® and Feedspot award-winning blog and get a fresh post delivered weekly to your inbox. We promise to keep it interesting, but you can easily unsubscribe if we don’t.

Join us for Walk-in Wednesdays hiring events on our Chanhassen campus! Learn More
keyboard_arrow_upBack to top