Power your Marketing.

When it Comes to Sustainable Paper, Canopy Reminds Us That Natural Forests Matter

Karen Weil

Earlier this week, our friends at Canopy sent us a great article about Canada’s global forest legacy and reminded us of an article they wrote on this topic for Printing Impressions. IWCO Direct has been working closely with Canopy to support our commitment to environmental stewardship, including our focus on providing clients with sustainable paper choices.

Canopy, an international not-for-profit environmental organization, publishes a report that profiles the environmental performance of North America’s largest printers. “The Blueline Report 2015: North American Printers: Sustainability, Transparency, Paper Sourcing and Forest Conservation” ranks major printers on a set of 29 key criteria and directs consumer brands to the sector’s leaders in environmental performance. IWCO Direct is the highest-ranking direct mail printer and is ranked in the top ten overall in the report update published May 2016.

The Canopy articles remind us there’s a difference between trees and forests. Thanks to the efforts of many, there are more trees in North America today than there were 100 years ago. That’s not the case in tropical regions such as Indonesia, the Amazon and the Congo where rampant deforestation has taken place.

It may be surprising to learn that fragmentation of natural forests and healthy ecosystems in northern forests can be just as profound as deforestation in tropical forests. Canopy is working hard to bring visibility to forests like the great Northern Boreal. When logged, Boreal forests are not often converted to other uses like cattle ranching as is occurring in the Amazon, but the impacts of ecosystem degradation are accumulating at an alarming rate. This is why we believe working with mill partners that ensure our paper offerings are sourced from responsibly managed forests is so important.

Precedent was set when the Great Bear Rainforest Agreement was completed in British Columbia on February 1, 2016. Many parties worked to secure this agreement, including printers who played a significant role in its development. As Canopy has stated, the Great Bear Agreement is “proof that large-scale protection, healthy northern communities and economic and supply chain certainty is achievable.”

IWCO Direct recognizes that in order to maintain business leadership and long-term success we must consider the environment, including the world’s forest ecosystems. Our mills get their wood fiber from tree farms in the U.S. and Canada. Wood from the Northern Boreal forest is not used in the paper we purchase for our customers. We will continue to work with our clients to help them choose paper with sustainability characteristics to maximize their environmental goals. IWCO Direct offers products with recycled content, and we can provide FSC® certified paper from areas where meaningful conservation planning is in place. In some cases, we can provide a paper product that is both recycled and FSC® certified.

If you’d like to learn more about Canopy, sustainable paper options, or how to promote environmental stewardship in your direct marketing campaigns, contact me or your IWCO Direct account team.

link https://www.iwco.com/blog/2016/09/30/sustainable-paper-choices/
Karen Weil

Author

Karen Weil

Director of Procurement and graduate of Mankato State University (now Minnesota State University, Mankato). Bringing the “together we can achieve excellence” philosophy to IWCO Direct for more than 15 years and the direct marketing industry for nearly 35. Favorite award or recognition: Raising three terrific boys. Enjoys photography, reading, and watching Minnesota Wild, Gopher Hockey, and Minnesota Loon games.

More Posts by Karen

Subscribe

Subscribe to SpeakingDIRECT to have new articles delivered to your inbox as they post. We promise to keep it fresh and interesting.

keyboard_arrow_upBack to top