Pictured Above: Mail-Gard VP Michael Henry and Client Services Manager Jessica Secreta at the Mail-Gard booth at DRJ Fall World 2016 in Phoenix, AZ.
Mail-Gard has been securing and ensuring print-to-mail continuity for 20 years. Every year for the last two decades, we’ve made an appearance at Disaster Recovery Journal (DRJ)’s Fall World event to stay in sync with the pulse of the industry.
DRJ Fall World 2016, held this year in Phoenix, gave us the opportunity to network with almost 900 people(!) – some current clients, some fellow disaster recovery professionals – and discuss not only what we do, but the exceptional level of service we provide. This year in particular allowed us to join the conversation about key topics in corporate safety, critical communications and the wider disaster recovery world.
Trends Shaping the Disaster Recovery Industry
With technological advancements like security and barcode scanning, the ways marketers send and receive mail have become even more complex, and DRJ Fall World attendees took notice. To complement this shift and ensure continuity, testing different customer applications is vital to a print-to-mail recovery effort. In fact, in 2015 we conducted over 90 on-site customer mailing tests that consisted of various package sizes and configurations.
Fall World attendees wanted to know how Mail-Gard’s disaster recovery processes work and how quickly we can recover a client’s critical communications in the event of an outage or disaster. Many were surprised to learn our response time is within 15 minutes of a declaration call, and we have a seasoned and dedicated team that can swing into action 24 hours a day, seven days a week, 365 days a year. It’s what we do!
In addition to business continuity updates, I made a point to attend the “Extreme Event: Active Shooter/Armed Intruder!” session presented by David Smith of PWI, Inc. The session outlined strategies to include in risk mitigation efforts when dealing with an armed intruder at a place of business. It was a fascinating session and brought to light the unfortunate, but necessary, training that is needed in today’s workplace.
Helping the Direct Marketing Industry Stay Aware and Prepared
IWCO Direct and Mail-Gard VP Marketing & Corporate Communications Debora Haskel had the opportunity to present at this year’s Fall World event and highlighted some of the less-considered factors of a critical communications recovery plan and how they can impact a business’s security. The presentation, “Critical Communications Recovery: Are You as Prepared as You Think You Are?” focused on the role that Mail-Gard and its clients play in formulating and activating a recovery plan. The session also gave attendees a ‘peek behind the curtain’ of disaster recovery planning and offered information on what a business needs in the event of a disaster, when it’s needed and what to look for when choosing a recovery vendor.
Staying Ahead of the Disaster Recovery Game at DRJ Fall World 2016
My overall takeaway from this year’s event – and I suspect that most attendees would agree – is that critical communication recovery services are as important today as they were when Mail-Gard first started 20 years ago. Maybe even more so. As security and technologies change rapidly, they invite new threats that need to be assessed and accounted for.
Education, making connections and securing new partnerships were among the primary objectives of our team during the conference. Fortunately, the DRJ conference allows us the opportunity to connect with our peers and stay ahead of the latest trends in the industry.
For more on Mail-Gard’s attendance at the 2016 DRJ Fall World conference or how Mail-Gard can identify business continuity plans that are right for you, please get in touch with me.
Subscribe to SpeakingDIRECT to have new articles delivered to your inbox as they post. We promise to keep it fresh and interesting.