There are many organizations working behind the scenes to support the direct marketing industry. To give readers even more insight into their important efforts, we are spotlighting a few of them here at SpeakingDIRECT. Today we’ve invited Jessica Lowrance of PostCom to explain how the organization represents the mailing industry on key postal issues.
“You will be able to enjoy only those postal rights you are willing to defend.” This sentence represents one of the primary reasons that the Association for Postal Commerce (PostCom) exists and why service providers like IWCO Direct are active members of our association. PostCom is at the forefront of postal issues, ensuring our members understand the business impacts of the many regulatory and policy changes that could affect them. We also work with our members to understand what they need from a postal network now and in the future.
When it comes to representing the industry’s postal interests, PostCom is widely recognized as the industry leader. Our Board of Directors includes not only some of the foremost companies within our industry, but also other national mailing industry associations that share our postal interests and concerns. The skills and diversity of our board and membership have helped the association extend its reach in Washington and throughout the entire industry.
PostCom works hard to ensure our members are informed about the important postal issues of the day. We generate in-depth reports that allow our members to understand the details and implications associated with key postal issues we address throughout the year, and we are a leader in providing free educational webinars and podcasts to help educate various constituencies within the mailing industry.
We also provide the industry with a weekly postal newsletter, the PostCom Bulletin, which is considered a must read by members of Congress, congressional staffs, Postal Regulatory Commissioners, the Postmaster General, all USPS officers and by postal officials at all levels. The PostCom Bulletin serves not only as a source of postal news, but also as a shaper of postal opinion.
Our goal is to ensure policy makers have all the information they need to distinguish between the many facts and fictions often raised by an otherwise unknowledgeable media. It’s important for our nation’s postal policy makers to appreciate the importance of predictable prices, cost transparency and reliable, consistent services to ensure mail remains a vital part of our nation’s economic infrastructure.
PostCom focuses on both policy issues and postal operations. Readers of this blog know potential postal legislation is a hot topic right now. I was honored to testify before the House Committee on Government Oversight and Reform last month on issues facing the postal industry. For postal operational issues, PostCom’s leadership has many active participants who serve on a multitude of Mailers Technical Advisory Committee (MTAC) workgroups that explore significant issues impacting the mailing industry. We make our voices heard advising the Postal Service on key operational initiatives, rule and requirement changes and rollout of new technology.
There are many issues that keep the agendas full at our periodic member meetings. Three of the main issues facing the mailing industry are the 10-year Postal Accountability and Enhancement Act-mandated rate system review, potential reform legislation, and operational changes related to mail entry and visibility. PostCom and its members have been laser-focused on how to make these regulatory reforms and new operational technology a “win-win” for all stakeholders.
There’s an old saying that there are three types of people in this world. Those who make things happen; those who watch things happen; and those who simply sit around and wonder what’s happened. PostCom is an organization that helps our members make things happen. We’re interested in serving those companies within our industry who aren’t content to just watch and wonder. We want them to be on our team to really make good things happen.
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