LendIt 2016 kicks off in San Francisco next week. My colleague Brian Ridenour and I will be attending this lending-centric conference where service providers, investors and lenders meet to learn about trends in online lending. We’ll be pounding the pavement to bring you the biggest news and updates from the lending industry. But first, Brian and I wanted to share our expectations of LendIt and why we’re excited to be a part of it.
What We’re Looking for at LendIt 2016
LendIt 2016 marks IWCO Direct’s second time as a LendIt attendee, and the conference has an exceptional lineup this year. We’re excited to see the expansion in this space, opening up so many opportunities for borrowers, lenders and investors. It’s rare to sit in on the emergence of an entire market and see it flourish, and we also see it as an opportunity to learn more about marketplace lending and what the future holds.
Many have become familiar with lenders helping individual borrowers with debt consolidation, creating a more advanced base for discussion of the unique aspects of the market. We’re excited to see how the momentum generated by last year’s LendIt conference leads to more nuanced conversations pertaining to growth in mortgage refinance, business loans, real estate and other new markets.
There’s a lot to choose from at LendIt, unlike some conferences where interesting topics and presenters might be hard to find in the same space. Being a “Shark Tank” addict, I will definitely be at PitchIt, a competition where lending startups will present to gain exposure and meet potential investors. Everything in direct mail starts with data, so I’m also planning to catch “Universe Expansion” as well. I hope to find out whether the “Millennials’ Attitude Towards Money and Technology” presentation complements what IWCO Direct knows about millennial response to direct mail, as well as what we can learn from sessions on consumer home buying and customer acquisition through direct mail.
Brian plans to attend all the opening keynote presentations, Al Goldstein’s “Why the Time is Now for Marketplace Lending,” and is looking forward to hearing the panel on “Attitudes Towards the Public Markets.” We’re also looking forward to the “Scaling in Overdrive” session moderated by QED Investors’ Nigel Morris and “Direct Mail in the Modern Era” (which is, of course, right up IWCO Direct’s alley). We believe each session, panel and presentation will provide useful information that we can pass on to our clients in numerous ways, including Brian’s recap blog later this month on SpeakingDIRECT.
How Current Lending Trends Can Impact Direct Mail
Lending is a trillion-dollar market – a large pool for opportunity. New lenders are emerging in the blink of an eye, and with that influx comes a need for differentiation and unique approaches. Borrowers who used to receive only one or two offers for debt consolidation in their mailboxes are now finding they have more options than ever before. Marketers are going to have to work harder to position their brand and target their offers to the right individuals at the right time. This requires a strategic approach and evaluation.
A few important questions face today’s lenders: How will they handle a credit downturn? Will that reduce marketplace lenders in the online space? Do they foresee any changes to the Consumer Financial Protection Bureau (CFPB) and how the CFPB is regulating lenders in the coming year? As lenders mull over these questions, IWCO Direct will keep our clients up-to-date so they can optimize their direct mail campaigns in an ever-changing industry.
We are looking forward to connecting with existing clients and meeting new lenders at LendIt 2016, along with any lenders hoping to ramp up and expand their business in the future. It’s going to be a great show, and we’ll bring you the highlights next week, right here on SpeakingDIRECT. San Francisco, here we come!
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