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Happy New Year and a Look at the State of IWCO Direct

Jim Andersen

2015 was a remarkable year for IWCO Direct. So remarkable in fact, the theme of our upcoming Town Hall meetings is “Simply the Best.” Here are just a few of the reasons we’re humming that Tina Turner classic.

IWCO Direct surpassed $400 million in sales on our way to record revenue and earnings. We did that in part by achieving the best customer retention in our 46-year history, which helped fuel our organic growth. While print and mail remains the foundation of what we do, in 2015 we earned a seat at the strategy table with many clients by expanding our value proposition beyond print and mail with strategy, data and analytics to help improve our clients’ results in all channels, not just direct mail.

It wasn’t just our revenue that grew in 2015. We expanded our team by hiring more than 400 new employees and promoting more than 240 employees into new positions. We excelled in 2015 because of the hard work and commitment of all employees – those who have been with IWCO Direct for more than 30 years and those who have been with us for 30 days.

Back in September, Joe Morrison shared the highlights of our 15th Annual Supplier Summit. We would not have been able to achieve what we did in 2015 without the support of our suppliers and business partners who help us keep our finger on the pulse of new equipment, technology, materials and trends. We reinvested almost $15 million in our business for the third straight year to continue to propel our growth and market leadership.

2016 is Off to an Exciting Start

Our 2015 accomplishments provide a solid foundation for the strategic initiatives we will continue to tackle in 2016. These include front-end systems, digital convergence, and continued expansion of our vertical penetration and suite of Marketing Services. We will improve our core front-end systems with configurable content management workflow and digital asset management tools that enable seamless integration to multichannel workflows and enhanced quality control. We will continue to lead the industry’s digital convergence by working closely with our equipment and technology partners to bring game-changing solutions to market for our clients. Expansion of our Marketing Services platform will focus on acquiring additional data, strategy and analytics expertise.

If you missed Krista Black’s post on “Top 3 Direct Marketing Trends for 2016,” now is a great time to read it. You’ll likely notice that our strategic initiatives will enable our clients to achieve greater success with personalization, reach prospects and customers across multiple channels, and better understand and analyze channel performance.

IWCO Direct wishes all the readers of SpeakingDIRECT a happy, healthy, and prosperous 2016. Thanks for all you did to help us make 2015 “Simply the Best.”

link https://www.iwco.com/blog/2016/01/05/iwco-direct-in-2015/
Jim Andersen


Jim Andersen

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