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PI 400 and the Outlook for Direct Mail Services in 2016

Jim Andersen

IWCO Direct has transitioned to a full service direct marketing provider. Even so, one of our favorite annual traditions is reviewing the December issue of Printing Impressions magazine, which includes the PI 400 list of the largest printers in North America, along with the “Direct Mail Outlook” feature story, which includes a ranking of the Top 5 Direct Mail Printers. Erik Cagle always does a great job of summarizing the year that was, while anticipating how the direct mail services industry will continue to evolve in the next year.

This year Christmas came a little early for us, as IWCO Direct returned to top position as the largest direct mail printer—and the 14th largest printer overall. However, as Cagle explained, those of us in the direct mail services industry can’t rest on our laurels. While having advanced technology is important, we can no longer continue to grow by simply being vendors that execute the production and postal logistics of our clients’ direct mail campaigns. We need to help our clients collect, analyze and understand data; develop strategy; design creative packages that are optimal for direct mail; develop testing processes to continuously improve the performance of multi-channel direct marketing efforts and grow ROMI. The continued focus on our Proprietary Intelligence model is doing just that and it will continue to become more refined and sophisticated.

As the article noted, 2015 was an important year for our technology platform as well. We made significant strategic investments in digital inkjet technologies that allow us to help customers send highly dynamic and relevant direct mail offers. Because data is so important to everything we do, we took additional steps to protect it by complying with the latest data security measures, including ISO/IEC 27001:2013 and Level 1 Payment Card Industry – Data Security Standard 3.1 (PCI DSS). And just last week we further demonstrated our commitment to data security by announcing we have received a third-party certificate of HIPAA compliance across all of our facilities, including Mail-Gard.

It’s important to pause for a moment and acknowledge the great work of everyone at IWCO Direct who has made our standing in the industry possible. We’d also like to thank our clients, who place tremendous trust in us and allow us to shine.

If you haven’t had a chance to read the December issue of Printing Impressions yet, and particularly the article on the direct mail services industry, I would encourage you to. We’re excited about what the future holds for us, our clients and the direct mail channel. Happy Holidays!

link https://www.iwco.com/blog/2015/12/22/direct-mail-services-outlook/
Jim Andersen

Author

Jim Andersen

Chief Executive Officer and graduate of American University in Washington D.C. Bringing the “we versus me” philosophy to IWCO Direct for nearly 20 years. 2010 Harry V. Quadracci VISION award winner from the Printing Industries of America and 2008 Printing Impressions/RIT Printing Industry Hall of Fame inductee. Avid golfer and NY Football Giants fanatic.

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