Power your Marketing.

Driving Marketing Success from Strategy through Execution

Joe Morrison

Although we’re proud of our capital investments in printing technology, we don’t want to be thought of as simply being a printer or mailer. Those who are just getting to know us may ask, “What are you then?” The answer is IWCO Direct is a vertically integrated direct marketing services provider who focuses as much on response rates and return on marketing investment (ROMI) as we do on the latest advances in inkjet printing technology.

The reason for this distinction is clear. In our experience, printers and mailers are usually thought of as part of the tactical team and typically execute the marketing or campaign strategy that was defined by someone else. Prior to developing our Proprietary Intelligence model, our expertise was in execution. Although we still may be best known for our production solutions, today they have become just one area of our expertise and the foundation on which we have added strategy, data and analytics, and expanded creative services.

We’ve worked hard to become partners with our clients, not just a vendor providing commodity services on a job-by-job basis. Exposure to diverse verticals has promoted flexibility, an understanding of unique needs and out of the box thinking. We provide solutions that are efficient and effective. Or as one client likes to say, we have the unique ability to provide creative that is practical, not just pretty. Another client describes innovation as finding better ways to do things and calls IWCO Direct an innovation leader.

The Benefits of Working with a Direct Marketing Services Provider

Our Proprietary Intelligence model is designed to achieve the next level of performance and boost ROMI for our customers. That requires informed marketing strategies, sophisticated database marketing and proven testing methodologies. We analyze all pertinent information to guide the strategy, creative execution and production of their campaigns. The end result is increased response rates and higher ROMI.

It’s often said that “numbers don’t lie.” When we have an opportunity to present case studies that show our Proprietary Intelligence model in action, the increase in response and sales changes minds pretty quickly. IWCO Direct has a history of providing a combination of services that yield success for clients. It started with our total package solution for production services. We have evolved the total package beyond production to include services that drive more success in more channels. Our legacy print and mail services are now an integral part of the services we provide, but they’re just part – the whole is the cycle of services contained in our Proprietary Intelligence model.

Looking to the future, as our Proprietary Intelligence model continues to evolve, the next step is to expand tools and talent for managing dynamic content across multiple channels for true one-to-one messaging. We hope you will continue to follow us on this journey.

link https://www.iwco.com/blog/2015/07/17/iwco-direct-is-a-direct-marketing-services-provider/
Joe Morrison

Author

Joe Morrison

President and graduate of St. Francis Xavier University. Bringing the “stay focused and improve every day” philosophy to IWCO Direct for more than twelve years. Canadian Chartered Accountant, avid golfer, and Toronto Maple Leafs fan.

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