This past June marked two years since joining IWCO Direct. Back then, I was a Marketing Intern with a blogging record circling right around the zero mark. A lot has changed in two years. I’m no longer an intern (I have fancy business cards to prove it), and my blogging experience has skyrocketed. Really, the SpeakingDIRECT blog itself has skyrocketed.
Two years ago, we published our first blog compilation, From Concept to Conversion, and boasted in the introduction that it contained our top posts from nearly 300 entries. It seemed like a lot at the time (and it still really is a large number), but now that we’re close to 500 posts, that number is looking pretty scrawny. Reaching the 500 landmark is bound to happen when you post the latest direct marketing tips, trends and news two or three times a week.
Our content has increased so dramatically that we decided to up the ante on the number of compilations as well. I’m happy to announce IWCO Direct’s, Build Your Champion, is now available for download.
Since it’s been two years since our last compilation hit the industry, I’ll give you two reasons why you should download our newest “best of” book.
- More diverse content and expertise. At the beginning, our posts mainly focused on the physical product with topics like direct mail design and postage optimization techniques. But since the unveiling of our Proprietary Intelligence model, what we write about has expanded into fields like strategy and analysis.[sc:break][sc:break]Plus, we’ve had some very talented people join us since our last compilation—and their insight has been truly impactful. Their voices have been added as authors to SpeakingDIRECT, making the content not only diverse, but worth the read.
- The latest trends and greatest tips. Living in the past is not attractive. And it doesn’t turn prospects into patrons. It’s crucial to stay up to date on marketing trends, and it doesn’t hurt to learn tips that make doing it all easier, either. Build Your Champion condenses the biggest trends and best tips into one neat little package for a quick refresher (or quick enlightenment if you’re new to SpeakingDIRECT) and future reference.
You can get a copy of Build Your Champion by clicking here. You can also save yourself the agonizing wait of learning the latest direct marketing tips, trends, techniques and breaking industry news by subscribing to SpeakingDIRECT for weekly doses of direct marketing know-how.
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