In Part 1 of my 2015 Inkjet Summit recap, I reviewed the key trends at this year’s event and how production inkjet technology is heating up, particularly with workflow enhancements and improvements in paper stocks for inkjet printing. I wanted to close with some final thoughts on this great event and a few personal highlights.
While there were plenty of interesting and informative presentations and panels, the session that stood out most was presented by Symeta, a Belgium-based direct mail printer. The presentation was a “self” case study that covered its journey from being a traditional direct mail supplier that relied on offset printing to a marketing services provider that combined the power of digital print and data to drive response and engagement. There were several examples of successful customer campaigns using videos and graphics. It was very interesting and well done. In many ways, Symeta’s journey mirrors our own.
I also had the privilege of presenting two case studies. The first was focused on our role in helping a customer make a successful transition from conventional print to a fully variable digital program. This customer had previously used separate versions to create the framework for various offers. Moving to digital drove enhanced postal optimization and deeper segmentation at the offer level, which improved the relevancy of the offers. The second case study was more technical in nature and showcased how we are working with one of our technology partners to adapt camera technology to enhance quality monitoring. It is still early, but the results are promising. We plan to share more information on our joint efforts in the coming months as the process develops.
Reaction to Our Purchase of the Océ VarioPrint i300 and ImageStream 3500
Both of these pieces of equipment were hot topics as they are both “firsts” in the industry. I received numerous questions regarding our strategy for purchasing the equipment and what we believe the advantages will be. With the ImageStream 3500, the obvious answer is its ability to use a much wider array of paper stocks because it no longer requires inkjet treated stock as part of the manufacturing process. The VarioPrint i300 is the first full color inkjet, sheet cut production press. This provides the inkjet advantage to the short run market. On a related note, Canon was named “the Company to Watch” this year by attendees, most likely due in large part to these two products.
I left the 2015 Inkjet Summit excited about the future of digital inkjet technology and what it means for our customers and IWCO Direct’s future. If you have any questions about what I covered in either Part 1 or Part 2, please feel free to send me a note.
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