The 13th Annual Continuity Insights Management Conference was held in sunny Scottsdale, Arizona last week, and just like each of the past 12 years, we didn’t want to miss it. John Barnes, Paul DePaoli and I represented Mail-Gard at this event known for providing deeper knowledge and in-depth sessions on continuity and recovery planning. Here are just two takeaways from a show filled with great information.
Planning for Crisis Communication & Cyber Security
There were a few topics that received more attention than others this year, one of which was crisis communication planning. Crisis communication is a hot topic in general, but the planning required to keep everyone informed including employees, customers and stakeholders is a huge undertaking. This gave way to a number of insights surrounding the best plans, strategies and tools to make sure your business is prepared to protect its reputation, or what The International Consortium for Organizational Resilience (ICOR) called an “organization’s most important asset.”
Cyber security was another hot topic—and it continues to be a major pain point in today’s business environment. Topics included how to prevent, prepare for and manage a cyber-breach event. According to session presenter Pete O’Dell, “A unified approach and cyber resilience is the central theme; cyber defense is not an isolated Information Technology problem.”
The Light Bulb Moment
Conference attendees who stopped by our booth seemed to have the same reaction when they realized they weren’t sure if they had a print-to-mail recovery plan in place: a light bulb went off. They were eager to learn more about why it’s so important and we were ecstatic to help them better protect their business from disaster. They left with a renewed sense of purpose in making sure critical communications recovery is top of mind throughout their organizations.
One of our favorite parts of the Continuity Insights Management Conference, aside from the beautiful weather in Arizona, is meeting people face-to-face. It’s always rewarding getting to spend time with some of our customers, and, as always, the event was a great vehicle for Mail-Gard to spread our message of “critical communications recovery.”
If you have questions about print-to-mail disaster recovery, or would simply like to learn more about the show, please don’t hesitate to get in touch. For an even closer look at what the show has to offer, check out The 2015 Continuity Insights Management Conference in Pictures.
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