First, a confession. This blog was supposed to be about “compelling copy tips” and answer questions including, “What are the general rules of thumb when it comes to writing compelling direct mail copy?” and “Are there specific words or phrases that perform best in terms of open and response rates?” I promise to write that blog soon but have a different topic in mind for today’s post.
Today is Friday the 13th. It would have been my mother’s 84th birthday. Tomorrow is 3/14/15. If you write the date as 3.1415 and were paying attention in math class, you know you just defined Pi or “π”. Pi is the symbol used in mathematics to represent a constant — the ratio of the circumference of a circle to its diameter — which is approximately 3.14159.
My mother was fascinated by numbers and knew all sorts of arcane tricks with numbers. If you told her your birthday, she could instantly tell you what day of the week you were born. I never figured out how she did that. She passed away five years ago on August 9th. Everyone who spoke at her funeral noted that she had to be pleased about dying on 8-9-10 because it was a date that would be so easy to remember.
Consider this blog a tribute to my mother and a request that everyone celebrate Pi Day in her honor by doing at least one of the following:
- Hold a mirror to a circle and you’ll see a circle. Hold a mirror up to 3.14 and it will spell PIE.
- Visit one of my favorite sources for herbs and spices. Penzey’s is celebrating Pi Day by celebrating science. As they say, “Science is as American as Apple Pie.” Visit penzeys.com to take advantage of their Pi Day offer for two free jars of Apple Pie Spice. They suggest you get one to share and one to keep. Or keep both and share what you bake with the ingredients. Visit their website now through March 16th and get your two free jars with any $5 purchase by typing in the code “Science” at the shopping cart page once you have reached $5 in spending. If you’re lucky enough to live near a Penzey’s store, you can print a coupon to redeem at the retail level.
- Visit piday.org to find new ways to celebrate what they describe as the “cultural phenomenon” of Pi Day. I promise you’ll be entertained – and educated when you listen to the Pi Day rap.
Many are using Pi Day to remind us of the importance of science and math in our lives. We’re reminded every day of the role that math and science play in direct mail. As Hank Andersen noted when he wrote about the presentation “Direct and Digital Marketing Outlook” from Winterberry Group’s Bruce Biegel, 2015 is the year of attribution and measurement. It takes math and science to attribute and measure.
Leave a comment to let us know how you celebrated Pi Day. In return, I’ll send you my favorite recipe for apple pie. (More disclosure ̶ technically it’s a tart, but my mother always referred to it as pie.) Happy Pi Day, Ma. I miss you.
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