Two of the most highly anticipated digital inkjet technologies to enter the market in recent memory are the full-color cut-sheet Océ VarioPrint® i300 (formerly called the Niagara) and the full-color continuous feed Océ ImageStream® 3500 from Canon Solutions America. This morning we announced we are the first company in the United States to purchase them. Both of them.
As we noted in our release, digital inkjet technology has reshaped the direct mail industry and our company. It allows our clients to send high volumes of full-color direct mail campaigns that are intricately personalized to each recipient in ways we recently could only dream of. The lift in response rates and overall ROMI resulting from leveraging data to send such customized and relevant mail is why we have been so aggressive in expanding our digital platform. It’s also why we developed our Proprietary Intelligence model to help clients leverage opportunities to increase the success of direct mail by combining consumer data with digital inkjet technology.
We were already a pioneer in the adoption of digital inkjet technology before these new purchases. We currently have six Océ ColorStream® 3900 digital inkjets across our platform and were the first company in the U.S. to install the Océ ColorStream® 3500. Today’s announcement sets the bar even higher, and we don’t plan on letting up.
From a direct mail production standpoint, both of these devices increase our capacity and offer greater speed and flexibility. The VarioPrint i300 offers a significant increase in production throughput compared to traditional toner-based cut-sheet digital devices. The ImageStream 3500 opens the door to high-quality inkjet print on standard offset and coated stock without the need for special inkjet treatments. If you are interested, you can read what some of the industry pundits have to say about the VarioPrint i300:
- Printing Impressions magazine: Canon Solutions America’s New Production Inkjet Press—The Niagara: A Roadmap to Success
- InfoTrends White Paper: The Cut-sheet Inkjet Color Revolution
- Whattheythink.com: In Europe, Canon Seeks the Spotlight with “Niagara” Inkjet Press and Other Product-Launch Announcements
Finally, while these new technologies are exciting, they also lead to questions. We’ve taken a leadership role in educating the market about how to design for digital inkjet printing, and our Education Center will continue to play an important role in helping our clients understand and harness the power of digital inkjet technology.
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