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DMA Conference 2014: Ben & Jerry’s Makes Day 1 Sweet

Jim Leone

The DMA Conference is finally here! For those who have attended in the past, you know that Sunday afternoons are typically slow as people continue to arrive for the event. Because of this, our expectations were for a light afternoon. However, we experienced much more energy in the hall than previous years.

This may have been fueled by the keynote presentation by Rob Michalak, Global Director of Social Mission for Ben & Jerry’s, which was followed by “Ice Cream Sunday” featuring samples of Ben & Jerry’s in the Exhibit Hall. It was a great way to get traffic to the Exhibit Hall on Sunday afternoon and proved to be a fitting treat with the current San Diego weather.

One DMA staffer who has been here since Tuesday complained it’s been hot and a little humid. She then laughed at herself for complaining. For those of us from the Midwest it’s great to get away to San Diego at this time of year. The only weather disappointment was that a beach hazard warning is in effect, cautioning that larger waves and strong rip currents will result in dangerous conditions for inexperienced swimmers. Waves and surf are expected to be three to six feet with some eight-foot swells.

We were pleasantly surprised to see a steady flow of traffic that brought old friends and new by the booth to learn more about our Proprietary Intelligence model. There’s been a lot of appreciation that our services have been expanded to offer data, strategy and analysis to make what we do work even better.

Already there have been several topics that are generating quite a bit of buzz, including fighting campaign fatigue, the success of direct mail, new trends and how they can be successfully implemented and, of course, Ben & Jerry’s.

It’s been clear that attendees are looking for formats that stand out in the mailbox and are created by technology that makes production efficient and effective. We are excited to show them just that as the DMA Conference continues.

link https://www.iwco.com/blog/2014/10/27/dma-conference-day-one/
Jim Leone


Jim Leone

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