Power your Marketing.

Leading Direct Marketing with Proprietary Intelligence

Mike Ertel

We’re no strangers to blazing our own trail in the direct marketing industry. Whether it’s leading the industry in the adoption of continuous inkjet digital print technology or pioneering commingling nearly 20 years ago, we take pride in our ability to lead clients toward improved, sustainable results for their marketing investment. This time we have taken charge by expanding our business model. Now more than ever, our place at the strategy table is driving execution. This is illustrated in our new Proprietary Intelligence model—and we are letting our proven lift in response rates do the talking.

From Total Package to Proprietary Intelligence

It all started in the late ‘90s with our Total Package platform. As the first supplier to offer print, envelope and lettershop services all in one place, we were focused on efficient and effective execution. Our Total Package platform evolved to include postal optimization, innovative card technologies, creative services and color digital capabilities—all of which were based on collaborating with our clients to better meet their marketing needs. Simply put, suggestions became recommendations; recommendations evolved into formal proposals; formal proposals went into action; actions turned into repeatable results; repeatable results built credibility and credibility is driving ongoing success. The same is true for our new offerings.

Direct mail remains one of the most effective channels to for marketers. It’s not only measurable and predictable; it serves as a catalyst for other channels to “lift” their performance. IWCO Direct has witnessed this for years. Through our new Proprietary Intelligence model, we bring the tools, technology and intelligence to create and execute strategies that optimize return on marketing investment (ROMI). This means lowering cost and increasing response with improved data, strategy and analysis, as well as impactful creative and ongoing production efficiencies. The simple fact is that we understand direct marketing and how to leverage strategy, creative and data to move the marketing needle across all channels.

For example, we have increased response rates by 53% for one of our health care customers while reducing production costs and providing postage savings of more than $500,000. These kinds of results are exactly what modern marketers are looking for.

New Approach, New Look

IWCO Direct - Lifecycle of Services

This fresh approach to direct marketing is brought to life by our new Proprietary Intelligence model (pictured above). It represents everything we do—from data and strategy to creative, execution and analysis. You might also notice our new Markets page, which shows off our stripes in a number of industries. From healthcare, telecom and financial services to insurance, loyalty and retail, we have the right people in place to understand the ins and outs of your business, with the proven processes to make it happen. Above all, we thrive on working with customers who have specific goals and the collaborative spirit to exceed them.

It’s an exciting time at IWCO Direct. We are a strategic partner for our customers, leading the way in overall marketing strategy. Many of the bold moves we’ve made over the past few years are paying off—and we couldn’t be more excited to Power your Marketing for years to come.

link https://www.iwco.com/blog/2014/09/26/direct-marketing-proprietary-intelligence-model/
Mike Ertel

Author

Mike Ertel

Executive Vice President of Sales and Marketing. Graduate of the University of Wisconsin – Stout. Bringing the “it’s the people that make us great” philosophy to IWCO Direct since 2002. Loves Father’s Day, spending time with family and cheering for the Green Bay Packers.

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