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[Infographic] Five Sure-Fire Steps to Boost Open and Response Rates

Mike Dietz

A common trait of successful direct mail is clear, concise, compelling information—all in an attractive package. We often talk about applying these characteristics in loyalty or acquisition programs, and we’ve taken our own advice to share some of our best from SpeakingDIRECT.

We started with a compilation of our best tips from more than 300 blog posts. Now we have five sure-fire steps all in one place to not only improve your open and response rates, but to give your direct mail program an edge. Check out the infographic below for quick tips and trends to boost overall performance and don’t forget to contact us for more information on how IWCO Direct can power your marketing.

link https://www.iwco.com/blog/2014/03/28/five-steps-to-boost-open-and-response-rates/
Mike Dietz


Mike Dietz

Executive Creative Director, graduate of St. Cloud State University and IWCO Direct team member for more than 18 years. Personal business philosophy: “Beautiful design is fantastic, but if it doesn’t work it doesn’t matter.” Proud father who enjoys spending time with family, golfing and is a life-long Minnesota Vikings fan.

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