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National Postal Forum Day 1: The Mailing Industry & Postal Service: Stronger Together

Kurt Ruppel

The National Postal Forum kicked-off yesterday at the Gaylord National Resort & Convention Center outside Washington, D.C. It’s always good to see old friends and be back among “my people” (fellow postal wonks, for those who don’t know me). The theme for this year’s event is Stronger Together: Information | Innovation | Inspiration. The National Harbor venue is a great place to gain inspiration with its spectacular views over and along the Potomac to Alexandria, VA and Washington, D.C.

The NPF had solid attendance on opening day. The discussion among attendees included how to strengthen the relationship between the mailing industry and the Postal Service, so we can be truly “Stronger Together,” as well as a general excitement about the value of mail – especially as a strong marketing channel that can be integrated within broader promotional campaigns.

Those of us who arrived early had the opportunity to experience the Smithsonian National Postal Museum. It holds an amazing collection of memorabilia relating to the history of postal services in this country going back to the first posts in colonial days. The collection continues through the Pony Express and mail transportation by train. (Don’t miss the story of Owney, a dog who was the mascot of the Railway Mail Service.) It also includes mail cancelled on the moon during the Apollo program and examples of the technology used to sort mail today. It’s amazing to realize how important the Postal Service has been to the development and expansion of the U.S.

Sunday was a busy day with a number of presentations and meetings with postal officials. Yesterday morning’s National Meeting of Area Focus Groups included a panel discussion among the USPS Area Vice Presidents. It focused on how they are using data gleaned from Full-Service Intelligent Mail to drive Lean Six Sigma programs and more efficient mail processing flows in their plants.

That’s it for the first day, but be sure to check back tomorrow when we’ll provide more insight into the happenings at the National Postal Forum.

link https://www.iwco.com/blog/2014/03/17/national-postal-forum-day-one/
Kurt Ruppel

Author

Kurt Ruppel

Director Postal Policy and Marketing Communications and graduate of Utah State University. Bringing the “all of us know more than any of us” business philosophy to IWCO Direct for more than 30 years (oy!). Three-time IWCO Direct President’s Award winner, Vice Chairman of the EMA Board of Directors, bicycling enthusiast, and Ohio State Buckeye Football fan.

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