It’s hard to believe, but the National Postal Forum (NPF) is only two weeks away! This year’s event is March 16-19 at the Gaylord National Hotel and Conference Center near Washington, DC. Can you think of a better way to celebrate St. Patrick’s Day than hanging out with a few thousand other postal wonks?
The NPF provides a great opportunity for face-to-face interaction with senior U.S. Postal Service executives, mailing industry peers and IWCO Direct customers. Each year I look forward to having the opportunity to speak with our customers about their program needs and how we can help them mail more efficiently and cost-effectively.
This year’s theme is “Stronger Together: Information. Innovation. Inspiration.” We’ll be looking for information at Postmaster General Patrick Donahoe’s opening keynote on Monday, innovation during Tuesday’s sessions led by Gary Reblin, VP New Products, and Robert Cintron, VP Product Information, and inspiration from Wednesday’s lunch speaker, James Bradley, author of “Flags of Our Fathers.”
Be Sure to Attend Our Presentations
My colleague, Bob Rosser, and I will present a session in the Business Intelligence Data track called “Enhancing Direct Mail Through Full-Service IMb Data” on Sunday, March 16 from 3:00-4:00 in Chesapeake 3. We’ll discuss how the data available through Full-Service can make direct mail more valuable, more relevant and better performing.
Then on Monday, March 17 from 1:30-2:30 Mike Dietz, our Director of Creative Services, and I will present in National Harbor 2. Our session, “Self-Mailer Show and Tell: Keys to Effective Folded Self-Mailer Design,” is in the Design & Preparation track. We’ll focus on how to properly design self-mailers to increase open rates, avoid damage in the mailstream and meet all postal requirements to qualify for postal automation discounts.
If you plan to be at the NPF and want to connect you can reach me at 612.805.4753 or firstname.lastname@example.org. We look forward to seeing you there!
If you can’t join us in Washington, we’ll be doing daily blogs from the NPF as we did last year. Be sure to subscribe to SpeakingDIRECT, and they’ll be delivered directly to your inbox.
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