Yesterday IWCO Direct President Joe Morrison described how the dramatic shift toward digital printing technology is driving IWCO Direct’s investment strategy. This technology increases relevance of marketing communications, makes cross-channel integration easier and allows for integration of Big Data into direct mail campaigns – all of which drives stronger ROI for our customers. And if PRINT 13 was any indication, it truly is the future of our industry. Today I’d like to offer a hands-on look at our latest digital printing technology. We’re excited about our new presses and hope you enjoy seeing them in action.
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