Today we announced another major step in our focus on data security. IWCO Direct has achieved ISO/IEC 27001 Information Security Management System (ISMS) certification through BSI Group America Inc. This makes us one of the first major direct mail printing and production companies in the United States to attain this distinction.
The reason we chose to pursue this certification is clear. Data is the driving force making direct mail and cross channel campaigns more relevant to consumers and more effective for marketers. Data is also extremely valuable. At the DMA Conference, the DMA unveiled a report entitled, “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy.” Undertaken by professors John Deighton of Harvard Business School and Peter Johnson of Columbia University, the study asserts that the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy in 2012 alone.
Protection of data is critical and can’t be left to chance. Marketers need assurance their customer data is secure. Our ISO 27001 certification signifies we have met internationally-accepted benchmarks and standards for protecting our customers’ (and our own) data. Combined with the recent expansion of our Level 1 Payment Card Industry – Data Security Standard 2.0 (PCI DSS) compliance certification across our platform, you won’t find a marketing partner that has put more emphasis on data security than IWCO Direct.
This achievement was truly an effort in collaboration across many departments as we worked to meet or exceed established benchmarks relating to the physical plant, information technology and internal process controls of our data security system. And our work isn’t finished. An ISO 27001 certification remains valid for three years. But during this time we will conduct internal and external audits to ensure our security practices remain in place.
If you would like to learn more about our ISO 27001 certification, please feel to contact us. We’d be happy to discuss it in further detail.
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