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And We’re Off: Initial Thoughts from the DMA Conference

Mike Ertel

And we’re off! The DMA 13 Conference got off to a nice start yesterday. Sunday traffic is always light since it’s a travel day for most people, with the majority of attendees checking in and making a quick run through the exhibit hall to get their bearings. By the end of the day things had picked up and a great turnout is expected today.

Traffic to the IWCO Direct booth was solid for the first day. Day one is always like a family reunion with many customers and industry friends stopping by to say hello and see what’s new at our booth. So far the subject receiving the most buzz is marketing strategy. Everyone is trying to find the winning combination of data, creative and format to win the race for consumers’ attention and loyalty. Of course the convergence of print and digital has also been a hot topic.

Speaking of races, did you know the Bank of America Chicago Marathon was this weekend? I certainly didn’t and was surprised to arrive in Chicago at roughly the same time that a record 40,230 runners and approximately two million spectators took over the city. We’ve been hearing stories from a lot of attendees who got hung up in traffic. I’m not sure what gave me away, but somehow my cab driver knew I was in town for the DMA Conference and not the marathon. He did a great job with getting me to McCormick Place West.

Despite the traffic issues the DMA Conference is off to a good start. Chicago is a great city and energy at the show is building as more and more people arrive. Be sure to check back daily as we will be recapping keynote presentations, the convergence of print and digital and our final thoughts from the show.

link https://www.iwco.com/blog/2013/10/14/dma-conference-2013-1/
Mike Ertel


Mike Ertel

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