On Wednesday I attended EVOLVE 2013, a “mail expo” sponsored by the Twin Cities Postal Customer Council (TCPCC) in observance of the U.S. Postal Service’s National PCC Week. PCCs serve as an open channel for USPS-to-business communication, providing information and best practices for cost-effective and profitable mailing, education and training, and solving local challenges.
Future of Mail and Seamless Acceptance
Our compliments to the TCPCC executive board, who worked very hard to provide an excellent program that focused on the future of mail. Sessions included using mail to drive digital interactions, how mail can drive ROI through cross-channel marketing, taking advantage of the data from Full-Service Intelligent Mail for benchmarking delivery performance, managing mail in-home dates and keeping up with customers and prospects on the move.
My colleague, Bob Rosser, IWCO Direct’s Director of Postal Affairs, gave a presentation introducing the audience to the USPS Seamless Acceptance initiative and sharing “lessons learned” from IWCO Direct’s participation in the pilot for this program. Although there are still many details to work out, we are excited about the potential for this initiative to streamline the mail acceptance process.
Postmaster General Donahoe Keynote
In recognition of TCPCC being named the Large Market PCC of the Year in 2012, the keynote speaker was Postmaster General Patrick R. Donahoe. In his remarks, Donahoe highlighted the need to get comprehensive postal reform legislation behind us, so the Postal Service and the mailing industry can focus on growth. He said he was cautiously optimistic that Congress will pass legislation this session and remove the “dark cloud” of uncertainty from the Postal Service.
Donahoe also touched briefly on the possibility of an exigent (above the rate of inflation) postage rate increase in 2014. While acknowledging, “the key thing is affordability of mail,” he noted that action from Congress would be needed to stabilize the USPS’s financial situation. Without a clear indication that such action was forthcoming, the Postal Service needs to act to maintain financial stability. (We expect a final decision from the USPS Board of Governors on this topic next week.)
We commend the Postmaster General for not only speaking to and interacting with those of us attending EVOLVE, but also for taking the time to visit several postal facilities and meet with a wide variety of USPS employees during his visit to the Twin Cities.
EVOLVE was a great opportunity to stay current on the latest postal initiatives as well as catch-up with friends in the mailing industry. We appreciate being part of the vibrant postal community in Minnesota.
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