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[VIDEO] Self-Mailer Show and Tell: The Keys to Effective Design

Mike Dietz

Despite their simple concept, we get a lot of questions about how to properly design self-mailers to avoid damage in the mail stream and qualify for postal automation discounts. Today I’d like to showcase some of the most popular formats and key concepts to keep in mind from a design perspective.  Tomorrow Kurt Ruppel will take a detailed look at USPS regulations regarding the size and proper placement of tabs or glue. I hope you enjoy this short video and be sure to stop back tomorrow for Kurt’s perspective.

[sc:youtube id=”MIz3c9BW7rA”]

link https://www.iwco.com/blog/2013/09/11/self-mailer-formats/
Mike Dietz

Author

Mike Dietz

Executive Creative Director, graduate of St. Cloud State University and IWCO Direct team member for more than 18 years. Personal business philosophy: “Beautiful design is fantastic, but if it doesn’t work it doesn’t matter.” Proud father who enjoys spending time with family, golfing and is a life-long Minnesota Vikings fan.

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