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Education Center: What Clients Are Interested in Learning About

Michelle Peel

At IWCO Direct, we truly believe in adding value to our customers’ direct marketing programs. It’s something we strive to offer whenever and wherever possible.

One example of this philosophy put into action is our Education Center, which we offer to customers looking for assistance in training staff in the direct marketing production cycle. Through our customized training programs, we assist customers in broadening their knowledge of direct mail production.

Classes are held at IWCO Direct campuses in Pennsylvania and Minnesota where you can see – firsthand – print, envelope and mailing production equipment in action.

Since 1999, IWCO Direct has provided direct marketing training courses for more than 500 individuals from more than 50 clients. While other companies may provide training in limited disciplines or special seminars positioned as educational, no other company provides an integrated direct mail services program that covers all aspects of production.

Our Education Center Modules include:

  • Component Manufacturing – Prepress, Lithographic Printing, Envelopes
  • Content Development
  • Personalization – Inkjet, Laser, Digital
  • Lettershop – Bindery, Affixing, Inserting
  • Postal Basics

According to survey responses from recent Education Center sessions, the topics our clients are most interested in learning about include:

Direct Mail Production Process

More than 50% of respondents wanted to better understand the direct mail production process from start to finish. What is the timing of each step? What are the constraints? How do client changes or late deliverables affect the process?

Equipment and Technology Capabilities

27% wanted to understand our equipment and technology capabilities. What is the best way to print our envelopes: litho or flexo? How do I select the best personalization method: laser, inkjet or digital? Why do you need to presort our mail file? What are the benefits of Intelligent Mail Barcodes (IMb)? What postal optimization strategy can reduce my postage costs?

How to Increase Response Rates

10% wanted to know how to increase their response rates. Will address quality improve response rates? What is working in the mailbox? What format design features will make our piece stand out?

Quality Control Process / Industry Trends

The other 10% were interested in our extensive quality control process and industry trends.

What are you interested in learning about? We’d love to answer some of your questions in upcoming blog posts, so let us know in the comments below.

link https://www.iwco.com/blog/2013/08/07/direct-marketing-training-courses/
Michelle Peel


Michelle Peel

As Marketing and Corporate Communications Manager, Michelle enhances the customer experience for our clients by keeping her finger on the pulse of key consumer trends, new vertical market developments, and competitor insights that impact their business. A graduate of Elizabethtown College with more than 20 years of direct marketing experience, she brings the “make it happen” attitude to IWCO Direct every day. She is a dedicated Pittsburgh Steelers fan who enjoys shopping, crafting, and spending time with her family.

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