This morning we announced the installation and full scale production of an Océ ColorStream® 3900 from Canon Solutions America. At 56 million letter impressions per month, this investment increases our capabilities and capacity for customers to create highly relevant, time-sensitive direct mail campaigns.
The ability to use variable data and full-color, high-volume printing to produce extremely personalized campaigns is reshaping the industry. Back in April, Dave Johannes attended the inaugural Inkjet Summit, where a main theme was inkjet technology being the “disruptive force” in the graphic arts industry. We can say in all sincerity that inkjet has disrupted our business and the direct mail campaigns of our customers – in an indisputably positive way. It’s allowing our customers to produce more personalized direct mail, more timely offers and use direct mail to power cross-channel campaigns. We are excited to be at the forefront of this industry transformation.
We will also be the first to use Océ’s newly developed Premium Pigment ink solution. Anyone who knows us understands we refuse to settle for “good,” so a team from IWCO Direct traveled to Poing, Germany, to put this new ink through a number of tests on a variety of paper stocks. We came away convinced the new Premium Pigment ink solution would satisfy the exacting demands of our customers.
While inkjet technology is extremely powerful, it also requires a new mindset when developing direct mail layouts. That’s why our teams have presented on “Designing for Digital” at events such as the PODi AppForum, sharing what you need to know from a creative and production perspective to harness the power of these new digital print technologies. We will bring this to the forefront in upcoming posts on SpeakingDIRECT as well, so stay tuned as we address these topics in greater detail.
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