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[VIDEO] Interactive Devices Increase Direct Mail Open Rates

Mike Dietz

Today we wanted to review interactive opening devices, which are one of the best ways to increase direct mail open rates by adding intrigue to your envelope. But instead of writing about them, we thought a visual demonstration was more interesting. I hope you enjoy my small screen debut!

[sc:youtube id=”cKofzwTVqlM”]

link https://www.iwco.com/blog/2013/07/10/video-interactive-opening-devices/
Mike Dietz

Author

Mike Dietz

Executive Creative Director, graduate of St. Cloud State University and IWCO Direct team member for more than 18 years. Personal business philosophy: “Beautiful design is fantastic, but if it doesn’t work it doesn’t matter.” Proud father who enjoys spending time with family, golfing and is a life-long Minnesota Vikings fan.

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