It doesn’t seem possible after such a slow start to summer, but Independence Day is here. We’d like to wish all our readers a happy Fourth of July, and while direct marketing may not be at the top of your to-do list tomorrow, I wanted to kick off the holiday by examining an important retail marketing trend.
According to Visa’s annual Independence Day Spending Survey, there will be a 58% spike in Fourth of July spending this year as respondents plan to shell out an average of $300 celebrating. That’s big news for retailers. And it’s something marketers need to remember when planning for next year.
We know direct mail helps drive retail sales and customer loyalty. But direct mail doesn’t just boost the bottom line during holidays; it’s a consistent performer all year long and makes other marketing channels more successful.
So as you swing by your local retailer to pick up fireworks, grilling supplies and other must-haves for tomorrow’s festivities, take a second to think about the impact of a perfectly timed direct mail offer. Successful retailers are building direct mail into their marketing efforts to take advantage of this growing opportunity for the holiday and year round.
From everyone at IWCO Direct, have a safe and happy Fourth of July!
For the complete results from Visa’s survey, check out the infographic below.
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