One of the most rewarding aspects of SpeakingDIRECT has been expanding the conversation about the direct marketing and printing industries. As we’ve said in the past, we’re very proud of the many benefits direct mail offers to marketers and consumers alike – and it’s great to observe what others are doing to champion the industry and the value of print communications.
Finch Paper, one of IWCO Direct’s paper suppliers, recently created an ambitious company newsletter. But The Finch Paper is much more than a standard employee communication tool. Its design and content reads more like a magazine and aims to “offer valuable insight from industry experts” by highlighting customers who are adapting to a changing industry through in-depth, professionally-written profiles. The invitation to readers to “enjoy holding this newsletter in your hands, touching the pages, and reflecting on the power of print” is especially poignant.
Finch Paper also maintains its own blog, The Bird’s Eye View. IWCO Direct was recently the subject one of its case studies. It was written by Richard Romano, who contributes frequently to WhatTheyThink.com and other publications. The feature not only covers the history of IWCO Direct and how our business model has evolved, but the importance of our postal strategy and how Finch has worked with us to solve specific challenges surrounding paper stocks as well as color profiling and matching for full-color digital inkjet printing.
If you’re someone who wants to keep up on the paper and printing industry, or appreciates a unique approach to a company newsletter, you may want to follow the Finch Paper blog or subscribe to their newsletter, which can be found in the right-hand sidebar.
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