Power your Marketing.

Enabling a ‘BetterU’: IWCO Direct Adds Novu to Health and Wellness Program

Bev Lohs

Our “BetterU” health and wellness program has been an important (and sometimes life-changing) resource for our employees. In fact, Ged Maguire, Director of Scheduling/QA, shared his eye-opening lifestyle transformation through the “BetterU” program in this recent blog post.

In celebration of National Physical Fitness and Sports Month, and in an effort to continuously improve the resources made available to employees, we’re happy to highlight the recent addition of Novu as part our “BetterU” health and wellness program. An online health lifestyle tool that provides something for everyone, Novu offers customized health programs based on unique input from each employee. Activating a Novu account is worth 10 points toward a total wellness goal of 100 points for 2013.

Novu allows IWCO Direct employees to choose from nutrition plans to fitness and stress management programs – all of which are easy to follow and take place over a two-week period to allow for attainable goals. Since implementing Novu on February 15, the results have been outstanding. Employees have raved about the impact it has made on their lives, from losing weight and cutting out low-nutrition foods like soda to understanding the difference between good and bad calories and the importance of exercise.

Motivation to improve health and wellness often comes from power in numbers. IWCO Direct employees are able to connect with their colleagues through the Novu social support community. They can send messages, join groups (or create their own) and even compete in challenges. Employees are encouraged to explore the community to find support. Novu is also available from any mobile device, which makes it easy to access any time.

Motivation can also come from a reward system. Every positive action taken through Novu earns points. Points can be redeemed for discounts on healthy goods, raffle entries, local deals in the area or donated to charity. The more our employees use Novu, the more they earn. An Apple iPad Mini and Diamond Comfort Bike were two coveted prizes won by our employees through Novu.

We’re proud of our progress in helping IWCO Direct employees reach their health and wellness goals. Tools like Novu not only make this process easier, but more enjoyable for all.

link https://www.iwco.com/blog/2013/05/17/novu-health-and-wellness-program/
Bev Lohs


Bev Lohs

More Posts by Bev


Subscribe via email to our Stevie® and Feedspot award-winning blog and get a fresh post delivered weekly to your inbox. We promise to keep it interesting, but you can easily unsubscribe if we don’t.

Direct Marketing Veteran Ted Grigg Joins IWCO Direct As VP, Marketing StrategyRead More
keyboard_arrow_upBack to top