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Free Webinar: ‘Anatomy of a Direct Marketing Campaign’

Debora Haskel

It’s been a whirlwind spring for many of us at IWCO Direct. While airports have been nothing short of a second home during our participation at various conferences and trade shows across the country, I’m happy to tell you about an upcoming event that I don’t have to pack for – and I hope you’ll join me.

Xplor International hosts a series of webinars surrounding the ins and outs of customer communications, including document technology and production strategies. I was fortunate to be asked to participate in an interactive webinar entitled, “Anatomy of a Direct Marketing Campaign: Making Technology Work.” This “Gold Series” event, produced by Barb Pellow of InfoTrends, will be held on May 8 at 1:00 p.m. EDT.

The main topic will be how direct mail companies are leveraging high-speed inkjet technology and direct mail services – including design, production and sophisticated postal strategies – to drive integrated marketing campaigns from start to finish. I’ll be providing an overview of the digital equipment we currently have to support our direct mail services platform as well as the impact high-speed inkjet printing technology has made and will continue to make in our industry. Along with a focus on inkjet technology, I’ll provide a look into how IWCO Direct’s creative services, direct mail production platform and sophisticated postal strategy support direct marketing campaigns from concept to conversion.

For registration information, please visit the Xplor International webinar index and find the May 8 event under the Upcoming Events tab. It’s free to sign up, and Xplor members can download the recording for future reference. I hope to “see” everyone next week!

link https://www.iwco.com/blog/2013/04/30/direct-marketing-campaign-webinar/
Debora Haskel

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Debora Haskel

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