Last week I traveled to Ponte Vedra Beach, FL, to attend the Inkjet Summit 2013. This invitation-only event was the first of its kind to focus solely on inkjet printing technology, which is typically just one of many topics covered at large printing tradeshows.
Because this was the inaugural event, I went in with modest expectations. But both the venue and the opportunities to learn about the latest inkjet trends and technologies exceeded my expectations. As the story on Printing Impressions suggests, the event was “packed with non-stop activities: keynotes, panel discussions, case studies, user conversations, and more…” There were also plenty of opportunities to meet one-on-one with inkjet manufacturers to learn more about the products they’re rolling out and get their view on the roadmap for inkjet printing.
All sessions were broken into three market segments – Books, Direct Mail/Marketing and Transactional. The presentations were very focused on different aspects of the technology, with numerous case studies related to their respective segments. I was fortunate to have an opportunity to participate in a roundtable discussion focused on the direct mail industry, where I shared some of the positive experiences our clients have encountered with high-volume, full-color inkjet printing thus far.
There were also many discussions centered on the appropriate paper stock for inkjet printing as well as what preproduction workflow considerations are necessary to achieve the best quality. Another key theme was the advancements in inkjet technology and how production quality will only get better. I was also pleasantly surprised when Océ presented a case study on IWCO Direct’s use of its inkjet technology.
Much of the focus of the event was on what printers need to know and consider when making investments in inkjet technology. At IWCO Direct, we understand inkjet printing will play an increasingly important role in direct mail production, as it allows for more complex, personalized offers that make mail more relevant to consumers. As this video on our installation of the Océ ColorStream® 3500 shows, we have made substantial investments in inkjet technology, and will continue to make strategic investments to meet the needs of our customers.
It’s clear that inkjet printing will continue to play an ever-increasing role in direct mail. The Inkjet Summit was a great opportunity to showcase our leadership in implementing this technology, as well as stay ahead of the curve on where the technology is headed.
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