Power your Marketing.

Plunging Thrice is Just as Nice

Bev Lohs

They did it again! On Saturday, March 2, a team of 30 IWCO Direct Chanhassen employees participated in the Polar Bear Plunge – an annual event sponsored by Minnesota law enforcement officials to raise money for Special Olympics Minnesota.

Polar Bear Plunge? I’ve never heard of it!

The Polar Bear Plunge “is a unique opportunity for individuals, organizations and businesses to support Special Olympics athletes by jumping into frigid Minnesota waters.” The only requirement is participants must raise a minimum of $75 for the privilege to confront a Minnesota lake in the heart of winter.

Sarah Shea, an Account Manager in our Client Services department, has been IWCO Direct’s team captain for the past three years. The Special Olympics organization has long been important to Sarah, and her passion has inspired IWCO Direct’s support through fund-raising events like the Polar Bear Plunge. The benefits that the Special Olympics provide for her son and other children with special needs continue to inspire an overwhelming number of pledges at IWCO Direct and across the state of Minnesota.

We are pleased to announce that the IWCO Direct plungers not only exceeded their goal of $18,000 – they shattered it by raising $27,156 for Special Olympics Minnesota! That’s an extraordinary achievement.

Our team appreciated all the support it received as participants prepared for this event. Sarah commented, “We could not have accomplished it without the tremendous encouragement, generosity and support of our friends, family and especially our colleagues at IWCO Direct.”

The IWCO Direct team pledged the second-highest total among all corporate teams at the Lake Calhoun event and currently stands fourth overall across 16 Minnesota locations. Due to its successful fund-raising efforts, the team was awarded VIP access – complete with a heated tent to warm up in before and after the plunge. As Sarah observed, “I’m not gonna lie – it’s a pretty nice perk.”

After three successful plunges, the IWCO Direct team has raised nearly $60,000 for the Special Olympics. Congratulations and thank you to all our plungers and pledgers.

Photo Gallery

This slideshow requires JavaScript.

link https://www.iwco.com/blog/2013/03/07/polar-bear-plunge-for-special-olympics-minnesota/
Bev Lohs


Bev Lohs

More Posts by Bev


Subscribe via email to our Stevie® and Feedspot award-winning blog and get a fresh post delivered weekly to your inbox. We promise to keep it interesting, but you can easily unsubscribe if we don’t.

Direct Marketing Veteran Ted Grigg Joins IWCO Direct As VP, Marketing StrategyRead More
keyboard_arrow_upBack to top