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4 Keys to Building Stronger Customer Relationships

James Gartrell

While yesterday likely meant flowers, chocolates and romance for love birds across the world, we celebrated Valentine’s Day by reflecting on the keys to building stronger relationships with our clients. Making substantial contributions to our customers’ success by minimizing risk, optimizing quality and maximizing value isn’t a one-day affair. It’s an ongoing commitment with four areas of focus for our Client Services team at IWCO Direct:


Our strategic service offering is designed to meet each client’s unique needs through an adjustable, scalable model. Some clients require a team to address the complexity, volume and variability of their programs; others prefer only one point of contact. We offer a wide range of touch points and communication options so customers can interact with our teams in the fashion they prefer, whether that’s direct team interaction, access to status and reporting via a portal, or automated notifications.


We are focused on being a leader in technology and a provider of innovation. Whether it’s automated marketing tools to streamline production time and lock-in quality, equipment and workflow enhancements to offer the latest in direct mail technology, or sophisticated programming and testing solutions to drive ROI, our impactful solutions work to solve our customers’ marketing challenges. Share your goals with us, and we’ll pool our deep internal resources to bring you sound advice, proven tactics and strategies to meet those goals.


We are committed to making our clients successful, which is why we take time to get to know them – their priorities, marketing goals, and the problems that keep them up at night. This allows us to anticipate customer needs and propose ideas and solutions that truly add value.


Finally, we’re always aware that we must earn your business every day and partnership is developed by demonstrating dedication to success and flawless execution. Whether that is turning proofs, providing reports or the basics of getting the mail to the USPS consistently each and every time, reliability is the essential building block for everything we do.

These guiding principles have long been the foundation for building stronger relationships with our clients. If you’d like to learn more about how IWCO Direct can contribute to the success of your direct marketing programs, don’t hesitate to contact us. We’d love the opportunity to work together.

link https://www.iwco.com/blog/2013/02/15/building-stronger-customer-relationships/
James Gartrell


James Gartrell

Vice President of Content Development and graduate of Saint Joseph’s College. Bringing the “you can do better if you try” philosophy to IWCO Direct for more than four years and the direct mail industry for 30 years. Innovation Award winner for Best New Product. Avid golfer and NY Football Giants fan.

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