Did you know that next Monday marks the three-year anniversary of our blog, SpeakingDIRECT? With nearly 200 posts, we’ve covered a lot of ground – everything from the latest direct marketing trends and tips, postal issues, and our Lean efforts to company announcements and events.
We’re celebrating this milestone by compiling the top post from each year in an effort to identify which direct marketing articles you found most interesting. While you’re checking out the list, think about what topics you find most relevant:
No surprise here as this acquisition was big news for both companies involved. It gave us an opportunity to add value to our customers by expanding our production platform, advancing our technology, and adding to our highly-skilled workforce.
2011: Full-Service Intelligent Mail Barcode Adds Tremendous Value to Direct Mail Channel, Despite Challenges
The implementation of Full-Service Intelligent Mail Barcode (IMb) has been a hot postal trend over the past few years. It began with challenges, but we highlighted its benefits (reduced cycle times, improved delivery, more precise in-home tracking, and better cross-channel integration) and predicted its increasing value to the direct mail channel. Now IMb will not only be required to receive automation discounts starting January 28, 2013, it’s quickly becoming a requirement to participate in other USPS programs and initiatives.
The Direct Marketing Association (DMA) collected data from 481 survey respondents as well as newly added transactional data from Bizo and Epsilon to compile its 2012 Response Rate Report. Often considered a staple in the direct marketing industry, the report showed well-rounded performance for direct mail. Among the key findings were:
- Direct mail response rates outperform email
- Direct mail has the lowest cost per lead or order
- The telecom and utilities industries experienced the highest direct mail response rate
So there’s the list. Now it’s your turn to share any topics you’d like us to cover in 2013 by adding a comment below.
While it’s hard to believe three years have passed, we’re excited to continue our goal established in 2010: help our customers while educating and advocating for direct marketing to reach its full potential.
Finally, a big thanks to our readers – SpeakingDIRECT wouldn’t be possible without you!
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