We had big expectations for the 2012 DMA Conference, and it was a great success. We unveiled our new branding, shared our expertise in cross-channel marketing to deliver strong ROI for Healthways, caught up with current customers and met new ones. We were also pleased with the turnout for the event, which is a good barometer for our industry.
Before the last person to leave hit the lights, we wanted to share our final thoughts on the show.
I particularly enjoyed the ability to spend significant one-on-one time with customers, and meet with potential new ones. There’s no substitute for an event like the DMA Conference to break away from immediate business issues and exchange Big Picture ideas for the future.
Throughout our conversations, three main themes were repeated:
- Marketing budgets remain tight and ROI is more important than ever;
- Direct mail remains an important part of the marketing mix;
- Data and workflow to support digital back ends are becoming more important.
If this hits home for you, please know we’re working overtime on these very issues. Our creative services team continues to innovate to balance cost and format to drive ROI while our operations and IT teams invest in the right technologies for the future to keep pushing the edge. We’re also helping our customers understand how to use data from their direct mail programs to enhance their cross-channel campaigns. In addition, we’ve invested in automated workflow solutions to streamline production and make complex, highly personalized offers easier to create and manage.
In closing, I’d like to encourage more marketing professionals to attend the 2013 event. This is a great venue to network and learn, but the only way it can keep getting better is by having more organizations and marketing experts involved. The DMA even provides information to help you make a strong case for why your attendance is important. We hope to see you in Chicago in 2013!
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