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From the DMA Conference: Feedback on Our New Branding

Jim Andersen

Since launching our completely revamped website last Monday, the immediate feedback has been very positive. We’ve heard rave reviews not only from our customers and employees, but from prospective job candidates at the University of Wisconsin-Stout Career Conference that ran Oct. 4-6.

The big idea behind our new approach is this: Direct mail powers cross-channel marketing programs, drives audiences to action and improves performance across the board – from broadcast and traditional print advertising to social media, email campaigns and other digital channels. All in all, we are extremely pleased with the response to our new look and fresh voice in the direct marketing industry – and have been eager to unveil our new booth and branding at the 2012 DMA Conference.

Once again, we’re happy to report high marks all around. We’ve heard our new booth “looks great”, “rocks” and everything in between. We even caught our friend and client, Kim Pelletier from Affinion Group, taking pictures of our booth because she thought the images were so eye-catching. While we’re happy to hear what others have to say as the week progresses, we couldn’t be more excited about where we’re at and where we’re headed with a focus on enhancing your marketing performance across all channels.

If you’re at DMA 2012, don’t hesitate to stop by our new booth (#721) and see what the buzz is about. If you can’t make it, be sure to check back daily or subscribe to our blog, SpeakingDIRECT, for the show’s latest happenings.

link https://www.iwco.com/blog/2012/10/16/dma-2012-feedback-on-branding/
Jim Andersen

Author

Jim Andersen

Executive Chairman and graduate of American University in Washington, D.C. Bringing the “we versus me” philosophy to IWCO Direct for 20 years. 2010 Harry V. Quadracci VISION award winner from the Printing Industries of America and 2008 Printing Impressions/RIT Printing Industry Hall of Fame inductee. Avid golfer and NY Football Giants fanatic.

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