We have great news to report on Toshiba’s National No Print Day. It seems the outrage within the printing community and beyond has made Toshiba reconsider its stance.
Yesterday the Printing Industries of America distributed a letter to its members from Michael Makin, president and chief executive officer, which summarized his recent discussion with Bill Melo, Toshiba USA’s senior vice president of marketing, services and solutions. During the conversation, Melo agreed to abandon National No Print Day and plans to remove any and all promotion of the campaign from Toshiba’s website.
In fairness, Melo also had a chance to explain Toshiba’s intentions behind National No Print Day. He called it a campaign directed toward needless waste in the office marketplace and expressed his concern for how the initiative was received by the commercial printing industry.
While Melo’s response may mean the end of National No Print Day, it shouldn’t be the end of the story. We need to continue the honest discussion of these issues as a company and industry. It’s great to see this action being taken as a result of our united community, but it’s always important to keep environmental concerns top of mind.
National No Print Day may have been misplaced, ridiculed and short-lived, but it succeeded in one area – starting the conversation. It also reminded the printing community there’s much work to be done to educate the public about the health of our forests and the renewable aspects of paper.
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