With so many unanswered questions surrounding the Postal Service, this year’s National Postal Forum, hosted April 1-4 in Orlando, may be the most anticipated Forum in its history. It’s generally considered the most influential trade show in the mailing community as it offers a unique combination of training, education and networking opportunities – and this year is no exception.
I’m sure the Postal Service’s proposed plans for financial stability will spark many spirited conversations about what those changes could mean to the mailing and direct marketing industries. We anticipate the Postal Service will provide more insight into the status of its proposed network changes and what’s happening with postal reform in Congress at this point.
With that in mind, it will likely be a packed house for Postmaster General Donahoe’s keynote address on Monday, April 2. Attendees will be all ears as he reviews the core business strategies of the Postal Service, announces new offerings and initiatives and describes how the Postal Service plans to support a more vibrant and growing mailing industry.
If you’re attending this year’s event, I hope you’ll reserve some time shortly after the keynote to attend an education session presented by my colleagues Debora Haskel and Mike Dietz, “Designing Mail that’s Irresistible,” held Monday at 3:30 p.m. in the Sanibel Room. They’ll be sharing the latest creative trends and how to improve open and response rates for your next direct mail campaign by making it more relevant. I always learn more discussing creative strategies with them, and I’m sure you’ll leave with at least one great idea.
Stay tuned to SpeakingDirect as we will recap the National Postal Forum after the event wraps up. If you haven’t done so already, check out our most recent posts that summarize the latest happenings with the Postal Service.
Marketing Services Manager
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