I’m not sure how they manage to do it year after year, but the PODi AppForum continues to exceed my expectations. This year’s event pulled together some of the industry’s brightest thought leaders to create an amazing combination of content and community. As a testament to the content of this year’s AppForum, everyone who attended my recap session was a first-time attendee and they all said they would return next year. If you weren’t able to make the event, you can view photos on the Facebook page or see what others had to say about this year’s event on Twitter.
The keynote speakers were amazing. The message from Ken Schmidt roared louder than a Harley-Davidson – quality, service, and cost are simply table stakes. Marketers and marketing service providers must figure out how to differentiate themselves if they are going to win in this rapidly changing marketing environment. The only way to possibly improve his session would have been to pay tribute to Oprah by giving a Harley-Davidson to everyone in the audience.
Please forgive the reference to their old slogan, but Valerie Vargas from AT&T reached out and touched every member of the audience when she explained how one of her biggest challenges – and therefore the challenge to her marketing service providers – is doing a lot more with a lot less. Everyone was nodding their head throughout her presentation.
Finally, John Leininger’s presentation was one of my favorites because it combined a bit of the dramatic flair of Las Vegas with hard science. His presentation on eye-tracking software showed what a person looks at first, second, third when viewing a printed ad or direct mail piece, and how long they looked at it. He documented how changing colors, images and type size has an impact on the effectiveness of a design. Do you know what was most effective in creating an impact? Sorry, but you’ll have to attend next year’s AppForum to get that type of information!
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