In a previous blog, Jim Andersen discussed the strategy behind our recent purchase of an Océ ColorStream® 3500 and how it will benefit our customers’ direct mail campaigns. Since the initial announcement in August, our team has been involved with the installation process and training our staff to get the ColorStream up and running.
I’m happy to report the installation process is now complete and the press is fully operational. After a successful period of testing and calibration we are now running live programs, and analyzing our customer programs to determine which can be enhanced by the use of variable color in a continuous form environment. With the install, we’ve expanded our color digital capacity by more than 600,000 full-color letters per day.
Here are some of the capabilities that distinguishes the new printer:
- It’s designed to simplify the transition from monochrome to full-color or even 5 or 6 colors.
- It features 600 x 600 dpi resolution, but by using DigiDot multilevel dot modulation, the ColorStream emulates 1200×1200 dpi quality.
- The production and media flexibility contributes to a future-proof system that simplifies printing more sophisticated documents with variable personalization and smarter communication in color.
- The system is based on proven, high-volume Océ printing technology.
- It allows for simplex or duplex flexibility.
- It reduces paper waste.
With the ColorStream on board, our Creative Services team is set to collaborate with our customers to put this high-volume, full-color technology into high gear to develop highly effective personalized direct mail campaigns that stand out in the mail box.
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