The 2011 DMA Conference is right around the corner, and everyone at IWCO Direct is excited about this year’s event in Boston. I’m especially looking forward to meeting with our customers and prospects for the first time as of IWCO Direct, as well as hearing insights from other leaders in direct marketing and real-time engagement.
As usual, the DMA has produced an impressive lineup of keynote speakers. Kicking the week off are executives from two of the most influential social media platforms today—Twitter and Facebook. Biz Stone, co-founder of Twitter, will discuss today’s quickly changing communications landscape, while Grady Burnett, VP Global Sales and Operations at Facebook, will share his insights into how the social web is transforming business. I can’t think of two organizations that can offer better insight into these relevant topics, especially as we continue to see the benefits of integrating direct mail with social media in multichannel campaigns.
Thought leaders from Pandora, Xerox, Google, IBM, Foursquare, Chick-fil-A and more round out the rest of the lineup of keynote speakers for the week.
I’ll be at the IWCO Direct Booth 1605 for the majority of the show. If you’re attending the 2011 Conference, I hope you’ll stop by to say hello and discuss some of the exciting changes we have in store that will take your direct marketing campaigns to a new level.
Please feel free to contact me if you would like to schedule a specific time to meet.
– Joe Morrison
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