The major economic and regulatory challenges facing the Postal Service are on the minds of nearly everyone in the direct marketing industry. With so much riding on a healthy, sustainable Postal Service, there was perhaps no better time to attend the recent Envelope Manufacturers Association (EMA) Spring Meeting and the upcoming National Postal Forum.
IWCO Direct recently had the honor of attending and presenting at the annual EMA Spring Meeting in Orlando. It was a welcome sign to see the mood at this year’s meeting much more upbeat than recent years. This seemed to reflect the industry’s economic recovery and optimism regarding the leadership of new Postmaster General Patrick Donahoe.
Particular emphasis was placed on the economic future of the Postal Service, efforts to encourage the use of paper-based communications and the need for Congress to address USPS retiree healthcare and pension issues to provide financial stability for the Postal Service.
Financial stability for the USPS is especially important, not just for mailers but for the health of the overall economy. The EMA Foundation for Paper-Based Communications Institute for Postal Studies introduced the results of their new industry jobs study which showed the mailing industry and the USPS:
- Provide 8.7 million jobs;
- Drive $1.1 trillion in sales revenue;
- Account for more than 7% of our national GDP.
Also of interest is the upcoming National Postal Forum, being held May 1-4 in San Diego. Billed as the premier educational tradeshow for mail professionals, it’s essentially a “must attend” event for members of the mailing community. We’re all looking forward to Pat Donahoe’s keynote address where he will discuss the core business strategies of the Postal Service and actions to grow the mailing industry.
This year, I also have the good fortune of presenting two education sessions with Kurt Ruppel, IWCO Direct marketing services manager and one of our premier resident postal experts. You can join us Monday, May 2 from 3:15-4:15 pm in room 5A to learn about “Maximizing the Value of Your Direct Mail Postage Spend.” If controlling mail delivery is a more pressing concern for you, I hope you’ll attend the “Think You’ve Exhausted all Avenues for Improving Direct Mail Delivery? Think Again” session on Tuesday from 11:15 am-12:15 pm, also in room 5A.
These are important times for the future of the Postal Service. We’ll recap the Postal Forum in a future SpeakingDirect article, and as always, we’ll do our best to keep you up to speed on postal regulations as they pertain to direct marketing.
EVP Sales and Client Services
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