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A Preview of the PODi AppForum Direct Marketing Track

Debora Haskel

We’re less than two weeks away from the start of the 2011 PODi AppForum in Las Vegas, January 31-February 2. The forum is always one of my favorite conferences of the year, and this will be my second year as Chair of the Direct Marketing Track.

I may be a bit biased, but I believe if you use digital printing and marketing services you must attend the AppForum.  It’s where you’ll get the latest market research, tools and the insight into digital printing to enhance your direct marketing campaigns.

Here’s a session summary for the Direct Marketing Track Presentations:

1:1 for Universities – Marketing with Honors
Learn how Miami University has bolstered its recruitment campaigns by utilizing variable data, text and imagery for fully customized messaging.

  • Heather Gims, Director of Marketing & Business Development, b+p+t Communication Solutions
  • Toni Schottenhammer, Market Development Manager, Graphic Communications, Xerox

New Dimensions in Self-Promotion – Adding 3D to your Cross-Media Mix
This session explores how small businesses can plan and create cross-media marketing programs using the latest in digital marketing, including QR codes, YouTube, social media and 3D.

  • Jesse Himsworth, Channel Marketing Manager, AlphGraphics, Inc.
  • Carol LeClair, Co-owner, AlphaGraphics of Cary, North Carolina

Revolution in Direct Marketing
Get prepared for what’s ahead in the digital direct mail market. The session will touch on the capabilities and limitations of high speed full color inkjet presses and what it means to your business model and the future of direct mail.

  • Troy Bullock, Vice President , Tabs Direct
  • Damon Frugoli, Vice President Digital Technology, Lehigh Direct

Cross-Media in Action – Real-life Case Studies
Review case studies on successfully integrated, closed-loop cross-media campaigns. A step by step approach will be provided on how to execute campaign strategy, content, design, and results for your clients.

  • James Michelson, Principal, JFM Concepts
  • Christopher Wright, Director of Digital Solutions, MSP

Amazing Lead Generation Solutions
Need to generate leads for your clients? Then you don’t want to miss this presentation.  It will review how to create lead management programs for clients and explain the ROI of referral programs.

  • John McGee, , 121 Communication
  • Jody Murphy, Co-Owner, Barnett & Murphy

10 Laws of Email Marketing – Cross-Channel Success
Randy Marquis will introduce his 10 Laws of Email Marketing to help attendees deliver their messages in a timely, relevant and effective manner. He will also review ideas for integrating email into multi-channel campaigns.

  • Randy Marquis, Director of Marketing Technology, Pace

In addition to the Direct Marketing Track, the three other Tracks are Business Growth Strategies, Leading Edge Applications and Digital Printing Technologies. There is still time to register for the AppForum.  Please use discount code AF11SPKR100 to save $100 on your ticket.

I hope to see you in Las Vegas!

Vice President –Marketing

link https://www.iwco.com/blog/2011/01/19/a-preview-of-the-podi-appforum-direct-marketing-track/
Debora Haskel


Debora Haskel

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