It can only mean one thing when the leaves begin turning colors and football games flood your TV. That’s right, the DMA Annual Conference is about to kickoff and everyone at IWCO Direct is excited for the 2010 event. Here are some of the highlights.
The DMA has created a spectacular lineup for this year’s conference, which focuses on the integration of direct and digital marketing. On Monday, Bret Michaels (of “Celebrity Apprentice” and “Rock of Love” fame) will participate in the keynote panel discussion, Bridging Entertainment, Technology, and Marketing. Michaels is replacing James Cameron, but who better to help us learn about enhancing end user experiences and connecting with an audience than Michaels, who has sold 25 million records and is T.V. ratings gold?
Wednesday’s keynote session will be a roundtable discussion on the business of social media, highlighted by the inclusion of Jack Dorsey, co-founder of Twitter.
If you’ll be in San Francisco next week for this year’s event, we hope you’ll stop by IWCO Direct Booth 1102. We would love to say hello and talk to you about how we can help meet your customer acquisition, customer loyalty or customer engagement objectives.
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